Home Blog

How Modern Real Estate Agents Must Modify Their Ad Strategies

Shot of a middle aged couple consulting with real estate agent in their home while sitting on sofa.

In general, real estate agents must connect their capability to match residences with customers as well as develop connections with past, present and potential clients to get their leads and grow their business within their company.

Before even calling their realtor, most new home buyers go online for their search. With that being said, it’s imperative that realtors nowadays have their marketing efforts dialed in. A research study from the National Association of Realtors showed that 92% of buyers utilize the web to begin their house hunting mission. As increasingly more people spend their time online, you may be left behind if you don’t relocate your real estate marketing right into that sector as well.

That’s why the modern real estate investor MUST modify their advertising and marketing strategies to adopt new techniques.

All too often many want to rely solely on what worked 20 years ago which is no longer effective.

The majority of property representatives wind up depending on passive methods to find listings and buyers or depend on word-of-mouth for unintentional sellers that may come their way.

Modern real estate agents can market their listings online, on their smart phones, with video clips, on social networking websites or in print. A great photographer is crucial in this advertising strategy. Buyers are relying more and more on pictures to let them know if they even want to take the time to view your listing.

Social media and Facebook Ads are some of the most important components of advertising for real estate leads, listings and marketing your business online.

It’s imperative you get your listings the optimum amount of exposure possible through your website and running Real Estate Facebook Ads to generate leads partially because it’s effective and it works!

While you are marketing your listings, you have to remember to market yourself as a realtor. Video specials that showcase your real estate expertise, providing advice to buyers as well as sellers, or offering comprehensive sneak peeks of listings could provide a major return on your advertising and marketing.

While you may currently have a realty web site, many successful agents standing for large geographical locations or numerous homes, create numerous web sites, with each covering specific niche locations of the market so they can target the needs of particular leads.

A beneficial real estate marketing concept would be to develop a regional market record for the markets your run in. This is not just a terrific nurturing tool, it also assists to educate your customers and also potential prospects. Be sure to collect clients and visitors to your websites email addresses. The really low cost of email marketing makes it a vital source for real estate representatives.

Don’t put all your eggs in one basket, even though you have your online marketing dialed in, it’s important to note that 89% of real estate representatives stated that references from previous as well as current customers are among their most successful advertising and marketing efforts.

But it ends up that 41% of property agents do not spend any kind of money on recommendations monthly.

Create advertising and marketing products for each of your listings. Which can consist of leaflets, postcards, bandit signs, single property web sites, social media sites, blog posts and e-mails.

The secret to any kind of property advertising and marketing method is to localize it. You are competing with all various other real estate representatives operating in your location.

While many aspects of “old time” advertising and marketing are fading away, the business card stays a staple in the realty market.

Try to automate everything as much as possible. Every min invested sending out advertising and marketing security or drawing listings information is a time that could have been committed to vendors as well as buyers shutting residences, which is exactly how real estate agents earn money.

Once they have their license, one of the greatest real estate marketing failures I see is agents that think it’ll be very easy to obtain buyers.

When carried out properly, innovative and strategic real estate advertising ideas give agents a benefit over the competition, create leads, and also make it a lot easier to transform those leads into consumers.

If you’re a property agent, broker, or salesperson who can use a boost, I hope this checklist of actionable real estate advertising strategies (both online and offline) will certainly aid you in getting the outcomes you’re trying to find.

How to Build an Audience That Will Trust You In A Digital Age

audience loyalty

Trust is such a big word that’s so hard to carry. Being trusted with something is a big responsibility, and losing that trust is another harder issue to fix. That’s how trust is so important.

Trust builds loyalty.

With greater loyalty comes greater brand image.

So, how do we gain our audience trust from our marketing and advertising?

It takes more than just running Facebook or Youtube ads.

Basically we gain it with hard work, integrity, credibility and heart.

If you’re looking to start your own digital marketing agency or if you’re running ads for your own brick and mortar business, then you’ve got to focus on creating marketing campaigns that sell  products or services while also gaining audience loyalty.

In a simpler context, let’s say you got into a company glitch, most of the individuals involved in the issue think you’re on the wrong. But you have a friend, a loyal friend who is unswerving in his or her allegiance with you, that will support and defend you no matter what. With that friend, you can win over the hearts of the other individuals and eventually fix the problem.

The same goes when you have a loyal audience, let’s not hope you’ll reach a point when they have to fight for you, but having them will mean having great supporters, and having unpaid and indirect advertisers that will increase your company’s credibility and reliability.

Have you seen companies that have low customer service ratings float on the web?

Did you see how they fixed the problem? Did they even fix it or did they just sink?

What should you as a marketer do when this happens?

Or better yet, how can you not let this happen? How can you gain a trusting and loyal audience?

Audience Trust

Now, audience trust is the first step to gaining audience loyalty. This is the stage where you exert all types of efforts to have your audience trust you.

Unique Selling Proposition

The first step to gaining audience trust is for you to standout and give something relevant yet unique. This is your unique selling proposition. What can you offer that others can’t? And how important is what you offer? Will what you offer make you stay?

Let’s consider makeup. There are so many makeup brands out there, some aren’t even known yet. But how is it possible for a startup makeup business to boom? It’s because they hold something that sets them apart from the other makeup brands.

Own Voice

You are a fast food company and you have tons of competitors, but you have a voice that makes you reach out and penetrate wider audiences that your competitors can’t. This is your advantage – this means you have a clear vision of having your own voice in the industry. How do I do this? When you know branding and your unique selling proposition, you know how to target your market and with what voice you’re going to use.

Hit them with Content

If you’re still not doing this, you should start. Writing and creating content is the easiest way to tell them your story and your cause.

Go on ahead and reach out to them with your words and the content you create. This way you’ll be able to influence your audience. Make sure that all your content is relevant to who you are as a brand. Don’t just write something because it’s cool.

Make it memorable and don’t be afraid to run Facebook and Google ads to your content.

Engage with them in every way

You have probably been hearing this. Engage with them. Engagement is really key for your audience to feel a sense of affinity between them and your brand. Remember to be true and genuine whenever you engage. Make sure that you will influence them with good and not bad things.

You could engage by simply answering their questions. By doing this you make them feel that their queries matter and that you’d do your best to answer them.

Make sure that when you interact with your audience it will be positive interaction that will uphold your company and your image as the person behind the conversation.

Results matter

In your effort to increase your social media following, it is important to share whatever success you’ve gained with them. Share every type of feedback given by consumers. This will serve as a contribution to researches done about your products. Third party feedback is great because these are real people who were not paid to give the feedback.

Being open to feedback means you’re actively listening to all their concerns. If the feedback given is handled correctly, this will only improve your company image and products or service.

Also, when your community is growing, share it to your audience – let them know they took part in the success and without them, you couldn’t have reached this far.

Show your personality

Some companies fail to show their personality which makes them monotonous and stay in the shadows. But if your company upholds principles, yet it can be as candid, you will definitely shine. Just show your audience how human your company is – you are relate-able, true and you have a heart.

customers loyal

Audience loyalty

Now that you’ve earned your customer trust, to seal the deal you must least how to make them completely loyal

Corporate Social Responsibility

Everybody loves someone who gives back. When you give back people see that there’s still hope in humanity and people love that. But be as natural and sincere as possible when giving back.

You will attract more people towards your company because you are socially responsible.

Give more

Not because you have a corporate social responsibility, that you’ll stop there. Giving more means going beyond and building a real relationship. Imagine being in a relationship with someone for a year without being able to meet face to face, would that really build a relationship?

The same goes with your marketing.

When you perform little acts of kindness way beyond and far from your job description in the company, and people notice it, it’s a sure thing that your company will generate buzz, and when you continue to uphold good real relationships, you will get audience loyalty.

Starbucks is a great example with their Starbucks Foundation.

Customers need acknowledgement too

We always want to be appreciated. But don’t our audiences deserve recognition too?
Again, we’ll go back to engagement and affinity. The more audiences take part and contribute directly or indirectly to the company, the more they feel a sense of affinity. And when they are part of something you’ve created in the company, they will continue to follow and support you.

Be proactive

When all else fails in your campaigns, it pays to be proactive. Now being proactive means dealing with the problem head on. It’s easier to deal with fiascos when it has been planned before it has ever happened. So, be proactive. It pays to be prepared.
And when you’re in the moment of the fiasco, it pays to be responsible to whatever has happened.

Do all these steps and you’ll gain audience loyalty.

Note that there is no shortcut in getting your audience to trust you but following these tactics will help you build the trust you need in record time.